Mother’s Day Jewelry Sales to Reach $2.7 Billion this year
04/22/08
Excerpts taken from www.JCKonline.com: “Of the 84.2 percent of consumers celebrating Mother’s Day, the majority will invest in one major gift for mom, instead of several smaller gifts, according to a National Retail Federation survey. This is largely apparent in the jewelry category: while the percentage of those buying jewelry decreased from last year (32.8 percent vs. 29.7 in 2008), those planning on buying mom something shiny will spend a total of $2.7 billion, compared to $2.1 billion last year.”
“Overall, consumers will spend an average of $138.63 this year for Mother’s Day, compared to $139.14 last year, according to NRF’s 2008 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch. Total consumer spending is expected to reach $15.8 billion.”
Full Story available on: JCK website.